Thanks to Michelle and Wes from #valmorgan
for the invitation to 2018 upfronts yesterday. Great reminder what a powerful medium cinema is. Especially in consideration of how hard we battle for cut through on small screens with a distracted audience. The announcement of pending data targeting pre and post screenings will make cinema an even more powerful performance driven medium. Well done guys. Btw #deadpoool2
are my picks !
#impact #bigscreen #captivated